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Isthmus Ropes
Project Type
Branding
Location
Madison, Wisconsin
Client
Isthmus Ropes
Isthmus Ropes is a rope access business located in Madison, Wisconsin. They were looking to convey a sense of professionalism, safety, and expertise in the field of rope access in a new logo. This logo was aimed to be clean and modern, with a straightforward design that is easy to recognize and remember.
It was important to incorporate a climbing rope into the design by creating a stylized image of a rope that is looped as a figure eight: a common knot within the climbing and rope access community. The rope could be used in a variety of ways, including behind the text as a complimentary addition to the logo, or as a single icon to be used by itself.
Overall, the new logo for the rope access business is clean, modern, and professional, with a focus on safety and expertise in the field of rope access. The use of a climbing rope and the word "Isthmus" is integrated in a creative and memorable way that makes the logo instantly recognizable to potential customers.