Upward Mobility Fitness

At the core of Upward Mobility Fitness's philosophy is the belief that individuals should learn how to take care of their bodies. Their focus on training and education extends beyond elite athletes and academic settings, as they believe these principles apply to everyone.

To capture the spirit of upward movement and the outdoors, UMF approached me for a design that reflected these values. The resulting logo represents the idea of progress and adventure in outdoor spaces. It is versatile enough to be used on various client materials, such as water bottles and t-shirts, and recognizable to both past and potential clients.