Gabrielle Hutchison Equestrian

In the spring of 2023, Gabrielle contacted me to commission a logo for her equestrian business on the East Coast. Her brief was clear: she wanted a timeless design that would transcend trends, avoid any specific horse sport or breed specifics, yet unmistakably represent the equine theme at a glance.

The final logo we created ticked every box on her list. It's a model of legibility and simplicity, crafted to be easily transferable to embroidery for various branding materials. The design is decidedly modern, cleverly integrating a stylized horse's head into the letter 'G,' which stands prominently as part of the monogram. This feature not only captures the essence of Gabrielle's business but also ensures immediate brand recognition within the equestrian community, clearly conveying the identity and ethos of her brand.