Astra

This project aims to design a complete visual identity for an interplanetary star cruise aimed at the affluent segment of society. The cruise promises guests a luxurious and unforgettable experience, with stops at various planets and space stations in our solar system.

The brand identity is sleek, modern, and eye-catching, reflecting the high-end nature of the cruise. The design communicates a sense of exclusivity and sophistication while also conveying the excitement and adventure of interplanetary travel.

The primary color palette includes deep blues, blacks, and bright aqua, evoking a sense of futuristic elegance. To create a bold and confident statement, the typography is clean and modern, with sans-serif fonts in all caps as the main logo.

Overall, the design is versatile and adaptable across various mediums, such as print, digital, and environmental graphics. The visual identity conveys a sense of luxury, excitement, and adventure, while appealing to the target audience of wealthy individuals who seek unique and exclusive experiences.