Soundsuit

For this design project, the goal was to create a dynamic and engaging logo for a company that specializes in creating custom playlists for businesses based on factors such as weather, mood, and the number of customers in a room. The logo needed to be modern and fresh while conveying a sense of fun and personality.

To achieve this, I chose a bold, sans-serif typeface, which appears in a fun and rounded form for added impact. The lettering is arranged in a way that suggests movement and energy, reinforcing the dynamic nature of the brand.

The logo also incorporates a vibrant hot pink accent color, which adds a playful touch and helps to differentiate the brand from competitors. The pink is used strategically throughout the design, creating a sense of unity and consistency across all brand materials.

Overall, the logo is designed to capture the spirit of the brand and convey the company's expertise in curating the perfect playlist for any business. The dynamic, engaging design is sure to catch the eye and make a lasting impression on potential customers.